Gestalt Theory

Gestalt Theory is a psychological theory, which originated in Germany during the early 20th century and explains how the mind interprets and organizes visual information to create unity and meaning. A central concept of Gestalt Theory is that our mind seeks patterns and tends to group visual elements to establish a unified whole. According to this theory, when we see an image consisting of numerous elements, our mind forms an impression that is derived from the individual objects, but has a separate meaning based on the unified whole. This theory is the origin of the common phrase, “the whole is other than the sum of its parts.” (Ware, 2005)

Our brains are constantly seeking to make visual/spatial connections using Proximity, Continuation, Similarity, and Closure. Check it out:


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