Project: Logo and Identity

Use Adobe Illustrator to design a logo and identity package for a fictional client in one of three industries: bar/restaurant, retail bike seller, or commercial/residential architecture firm.

To complete this project:, we’ll first complete preliminary research on the selected industry, and fill out the online Client Creative Brief Worksheet, make and submit 10 preliminary logo design sketches for approval, and create a full identity package for this client (this includes a logo, business card, letterhead, and envelope).


  • Digital Design Skills: demonstrated use of AI type tool, shape tools, color options, and pathfinder
  • Typography Concepts: demonstrate balance, readability, contrast, alignment, and hierarchy.
  • Graphic Design Principles: contrast, alignment, repetition, and proximity



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