Submitting Logo Files

Back in the Day… Printers and clients used to ask for an .eps or .ai file at the very minimum, but today they’re asking for a PDF file instead of an .eps file, in addition to other types of files. Here is the list of files that should be provided for project:

  • Editable Adobe PDF file (press quality): Color, and B/W
  • 1 Ea. JPG File: Color, B/W

As you can see, the industry expects a PDF file with very specific characteristics. No, they’re not just trying to add complexity to our lives — quite the opposite! This change addresses the fact that .eps files are becoming outdated and PDF files are becoming the standard universal file format. Need more pointers on submitting professional logo files?

Read all about it on 99

FYI, the instructions below also include web optimized files

Export Adobe PDF File
  1. Save your AI file
  2. Then File > Save As > enter the file name and then choose the format “Adobe PDF”Note: You may need to select “all pages” or a “Range”
  3. When the PDF Dialog box opens > Choose the Adobe PDF Preset: “Press Quality”and be sure that You have these items checked under Options: Preserve Illustrator Editing Capabilities Optimize for Fast Web View View PDF After Saving (for one last review)
  4. Save PDF & review before submitting
(optional) Optimize for Web
  1. Save your AI working Document.
  2. Choose the correct Artboard the go to File > Save for Web
  3. You may view single. 2-up, or 4-up examples of your art at different resolution
  4. Choose Jpg from the Presets
  5. We suggest using high or maximum quality
  6. Hit Save and name the file and choose its folder
  7. Save and repeat for each artboard
Export Logo Image (JPG, PNG etc.)
  1. Save your AI working Document.
  2. File > Export > Name the file and >Choose JPG from DropdownTo save time, check Use Artboards, and choose “All” > Hit Save
  3. In the dialog box choose, Quality = Maximum, and Resolution = High
  4. Your JPGs will appear in the folder you selected, numbered sequentially
  5. Rename the files to indicate which is color and which is Black and white FYI: Use this technique to export: JPGs, PSDs, SWF, TIFF, etc.
More about Save for Web More about AI Image Export

How to Submit: Place all in folder, entitled LOGO, zip and upload this file to Sakai in the appropriate assignment module.