Process: Logo and Identity

One of our number took a very simple concept and added clean, simplified, type together with an inviting color palette to speak to the audience. The fictitious company is an avant grade tea shop that caters to lovers of the leaf. Take a look at the evolution of the design and the digital advertisement created for Baltimore Magazine. Fun stuff:

I wonder, can you see the face in each version of the logo and in the final advertisement?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s