What is a Flipped Class?

This means that we will read, watch video tutorials that illustrate the readings, and create elementary design collaterals outside of the class. And we work on our major projects in class. Got it?


Peer Feedback Discussion Forum

The forums are now open for design conversations to begin. Be sure to upload web-optimized JPGs only– with dimensions of 800×600 or 600×800 pixels.

For those of you who have not used forums in Sakai before, Here are  instructions for adding to a discussion forum:

  1. Login to sakai and navigate to the appropriate class > Your feedback groups are posted in  Announcements
  2. In left-hand sidebar, select Discussion Froum
  3. When the page refreshes, choose your group
  4. Add a New Conversation: give it at title, and description, then upload your image.
  5. Hit Post.

To respond to a Conversation in your discussion group:

  1. Navigate to Discussion Forums and your group. Select the conversation from the list
  2. Read the introduction and review the posted design
  3. Hit “reply”  at the bottom of the post and enter your comments, and hit post

Here’s a video:

Add Multiple Images in Photoshop

When working on your Photoshop Collage project, you will combine multiple images to tell a story. Here are two strategies for adding multiple images to one Photoshop document, demonstrated in the video and described below.

Option 1:

  • With a blank document open in Photoshop,
  • go to File > Place and navigate to the file you want to add.

Option 2:

  • Go to File > Open to open multiple images in Photoshop.
  • Each will appear in its own frame, so separate the tabs, and
  • then drag the image from one frame into another.

Don’t forget, when setting up your project, you want to set dpi to 300 (instead of leaving the default 72 dpi setting)

Visualize Your Audience

vivienne westwood designsIn building my design course for spring 2015 I just got an acute reminder of the most important part of the design process: Research. Specifically the part where we identify the target audience, looking at this group as an individual…giving him/her a face, a job, an annual salary, living quarters, friends, acutely specific demographic information.

Here’s how I learned it in my first design class, Introduction to Print Design with Professor Bert Smith. For my semester-long project for his class, I chose as my client a fashion design collective based in Baltimore. This collective included artists, fashion designers, theatrical costumiers–all in school or recent graduates. Their Avant Garde, and diverse styles brought to life the imagination of their generation. They did not work to make seven easy pieces, but instead couture reminiscent of 1970’s Vivienne Westwood.

My job as designer for this client was to speak directly to their ideal audience.

Research included talking to the designers about their work and audience, checking out their past events, press write ups, product lines and boutiques/retail selling them, before attempting to visualize their ideal client.

Although my Intro to Print notes are long gone, I can almost precisely remember my description of this ideal client:

  • she was someone with a fair amount of disposable income, an interest in music and the music scene—someone who could travel two states away to catch her favorite band.
  • She considered herself a bit of an artist too, and would also travel to show her work and see the work of other young artists—a bit of a scenester.
  • She’s physically slender, but not emaciated. Her appearance is important and could reach the level of obsession if she gains/loses too much weight.
  • Professionally, she works in fashionable industry- the arts, design, gallery, theater, and is considered knowledgeable by her peers.
  • She has the potential for much increased earning in the future, but is not making that much currently—the purchase of a strategically distressed garment is prioritized over getting the car fixed.
  • Although not required, she is most likely white,
  • and cohabitates with close friends—fellow artists, musicians, students, etc—she doesn’t live with her parents*

Note: This exercise was completed way back before the great recession where college age and twenty-somethings found it important to get out once reaching the age of majority.

Visualizing this woman helped me to create a successful identity and series of collaterals for the client!